5 Benefits of Hiring a Freelance Copywriter
Updated: Apr 29, 2021
Whether you run a small business or manage a marketing department, you could benefit in many ways from hiring a freelance copywriter. Full disclosure: It isn't necessarily the right choice for every company, but for some, it's the perfect solution you may not even know you need. If you're wondering what it could do for your business, read below:
1. Save Time (and Invest it Elsewhere)
If you're a perfectionist like myself, you don't just jot a few words down for a marketing email or blog post and move on with your day; quality writing takes time, even if it's your strong suit. Between all the different content your business requires - website copy, company announcements, email blasts, social-media content, press releases and more - you're giving up a significant chunk of your day that you could spend on other things. When you work with a freelance writer (especially one you can trust and depend on), you'll have more time and energy to focus on what matters to your business: face-to-face time with clients, new marketing efforts, internal processes, product development and more. It's entirely up to you.
2. Get the Job Done Without a Full-Time Employee
Depending on your company or industry, the need for written materials might ebb and flow. Perhaps you even have a "season" or a particular point each month that demands writing. If you have work that needs to be done, but not enough to justify hiring a full-time employee, then a freelance professional is the perfect solution. Whether you work with a freelancer twice a year or twice a week, you'll save money while still getting quality results from a professional. Plus, if you continue to work with the same writer over time, they'll understand the ins and outs of your brand just like a full-time employee would - for a fraction of the cost.
3. Enjoy Zero Commitment
I can only speak for Carly Shea Creative, of course, but you'll never have to sign up for a minimum spend or a specific number of projects. Maybe you'll try working with a freelancer and love it, or maybe it just won't work out with your unique process. Fair enough. You can inquire about writing services as frequently or as seldom as you'd like. Plus, your introductory call to chat with me about your first project is free. From there, no pressure.
4. Get the Content You Want, Sooner
Your day is inevitably jam-packed with a myriad of tasks, conversations and decisions - understandably so. When you sit down to write, all of those things will either slow you down or keep you from getting it done altogether. You might say to yourself, "I'll just do it tomorrow," and before you know it, a week has passed and you haven't started. If you'd sent it over to a qualified freelancer, you could've had a finished product in your hands a day or two later (depending on the project, of course). When I write for you, I have the advantage of not being weighed down by the daily minutiae of your business, and I can simply focus on the task at hand, doing what I do best. Now, this is also an advantage for you, because you'll get what you want, sooner than you're able to do it. Win-win.
5. Be as Involved (or Uninvolved) as You'd Like
I have clients who count on me to button up every last detail of their projects, and others who prefer to dive in and collaborate. Wherever you live on that spectrum, I'm happy to accommodate. As a business owner, I understand your marketing presence is critical, and certain projects might need more discussion than others. Again, a huge advantage to working with a writer regularly is that they'll need less guidance from you over time. Their understanding of your company voice, products, services and key messages will get stronger with each assignment. The result? Quality content, and more free time for you.
If you're still wondering whether hiring a freelance writer is the best decision for your business, or you'd like to discuss a project, feel free to reach out to me here.